Tony Tony Tony

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What is Tony Tony Tony?

Tony Tony Tony started because I got tired of seeing YouTubers launch crappy merch.

I've spent years working in the clothing industry, and I always felt like there was a better way. Instead of putting a logo on a hoodie and calling it a day, I wanted to build something that could stand on its own—a brand that I'd genuinely want to wear whether I had a YouTube channel or not.

Cycling is where that idea landed.

It combines everything I love: good design, well-made products, long rides, coffee stops, and a culture that values things built to last.

TONY TONY TONY will grow naturally. I'm not in a rush to release products just for the sake of releasing them. I'll make things when they feel right, and only if they're something I'd use myself.

The goal is to slowly build a collection of pieces that belong on the bike and off it. Gloves, socks, bar tape, and, one day, full cycling kits. Wherever the brand goes, it'll always be driven by curiosity and by making things I'm excited to create.

The Founder's Cap is where it all begins.

It's the first product Tony Tony Tony will ever release. Only 15 exist, 4 went to important people who have helped me get into cycling, 1 is for me, and 10 are for you :)

-Sterling

Why is it called Tony Tony Tony?

My First cats name was Tony. His middle name was also Tony, and his last name? you guessed it, Tony

When I look at whats happening with AI. I wanted this to feel human. so I decided to go with something that just felt right for me.

This Is also reflected in the logo. I could've done some sleek looking logo with modern aspects to it. but I decided to ask my sister to draw me a cat stretching. she told me she was at an event and I thought "perfect". I asked her to draw me a really simple cat on the back of a napkin. and I purposefully did not tell her what It was for.

the photos you see in the background are the 3 iterations before landing on the one you see on the site